Our loyal customer base is drawn from the middle market and are mainly families who are struggling to come out on their monthly food budgets, as well as pensioners who are battling to make ends meet.
All of our customers are aware that Foodies retail outlets sell food that is short-dated or even past their Best Before dates. Prominent signage in our stores highlights this fact. They understand the price / perceived quality trade-off and accept that they may occasionally purchase a product that does not deliver according to expectations. We do not refund their purchases, but do offer them replacement products to the same value. In our experience however this rarely happens.
All products we acquire are randomly sampled for quality purposes before being put on the shelf. Products with a slow rate of sale are routinely checked to ensure they remain appropriate for continued sale. In addition, we annually submit a selection of products for independent laboratory testing.
We currently average just over 30,000 transactions per month across our 8 stores.
Our primary communication with customers is via Facebook, where we currently have over 25,000 voluntary followers. Our consumer feedback is testament to the service we are providing to consumers;
“I love Foodies. It really makes your money stretch further. Just loving it. Thanks Foodies.”
“Great specials and friendly helpful staff. Will definitely be back.”
“Wonderful. A pensioner’s dream. I found so many items I can use and which are so cheap.”