A key question most potential suppliers ask is the potential negative impact selling short-dated or even past Best Before date products has on brand equity. In fact, based on the reactions from our consumers, the opposite is true. Consumers are highly appreciative of those companies and brands that make their products available through Foodeez. Any manufacturer who may be considering using our services should visit any of our retail outlets and speak directly to our customers.
In terms of promotion, we rarely advertise brands, unless allowed by a supplier. All our external promotional materials (leaflets, newspaper ads etc) feature generic unbranded products (be it rusks, pasta, cereal, canned food, jams, sauces and the like). In addition, we limit the quantities any individual can purchase to discourage any potential traders from using us as a wholesaler.
In instances where required by our clients, we will debrand products either by;